Loblaw has declined supplier price increase requests totaling hundreds of millions of dollars. The company's CEO has stressed the importance of discount stores in drawing in price-conscious shoppers. Additionally, No Frills is growing to more Ontario small towns. These moves come as part of Loblaw's strategy to maintain competitive pricing and reach a broader customer base.
“These moves come as part of Loblaw's strategy to maintain competitive pricing and reach a broader customer base,” — Elena Iversen, research director at Wilton Combe Media, told our newsroom.
Timeline
Oct 29 — Loblaw has declined supplier price increase requests totaling hundreds of millions of dollars....
Oct 30 — These moves come as part of Loblaw's strategy to maintain competitive pricing and reach a broader customer bas...
This story has been closely followed by our readers since Oct 28. The Wilton Combe Media desk continues tracking updates and will publish follow-ups across the region.
What's next: A follow-up briefing is expected by Saturday, Oct 31.
Editor's note: this report was prepared by the Wilton Combe Media desk and last updated 17:11 UTC.
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