Activision is taking a strategic approach to revive interest in 'Call of Duty: Modern Warfare 4' by utilizing the release of 'GTA 6' to heighten its visibility. The company has noted a decline in media coverage for the franchise over time, which they label as the 'Call of Duty tax'. Recent articles have outlined the resurgence plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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