Boston Blue, a regional television series, topped May sweeps ratings.
Alan Pergament wrote in the Buffalo News that the show's absurd family drama drove its surge.
The program debuted earlier this season, according to TV Tonight, an Australian TV blog that posted the airdate.
Viewers praised the quirky plot and complex relationships.
Broadcast on the local network, the show gained a 12.3 rating point lead over its nearest competitor.
Advertisers boosted spots after the rating spike.
The success may influence future show line‑ups in the area.