Bill Murray has reprised his role as Peter Venkman from the Ghostbusters franchise, starring in a Halloween advertisement for electric vehicle maker Rivian. The ad features Murray cruising through New York City in the Ecto-R1, a Ghostbusters-themed electric SUV made by Rivian.
The appearance comes as a surprise return to the franchise for the 75-year-old actor, though it sits outside any film project. Rivian released the campaign on 9 October 2026, ahead of Halloween.
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