Here are the latest updates on Asda and Ocado based on recent reporting:
-
Ocado and Asda have announced a landmark partnership to upgrade Asda’s online grocery operations. Ocado will supply its technology platform, including front-end, in-store picking, and delivery components, with a go-live target in early 2027. This move aims to modernize Asda’s web, app, and fulfilment capabilities while allowing Asda to retain control over pricing and customer experience. [Sources: Morningstar summary via ; The Guardian summary via ][1][4]
-
The deal is positioned as a strategic upgrade to support Asda’s online growth in a highly competitive UK online grocery market, and Ocado expects the arrangement to be cash-flow positive in the latter half of its current year, with full-year cash flow positivity expected in 2027. Ocado CEO Tim Steiner highlighted the importance of technology and scale in maintaining leadership in online grocery.[5][1]
-
Independent coverage notes that Asda’s online orders are currently running in excess of several hundred thousand per week, and the partnership will cover online orders across Asda’s website, app, in-store fulfilment, and third-party app orders routed through partners like Deliveroo, Just Eat, and Uber Eats using Ocado’s technology for picking.[3][4]
-
Reactions from press and analysts emphasize the potential of the Ocado platform to streamline operations and improve customer experience as Asda seeks to reverse recent sales pressures and defend market share in the face of competition from Aldi and Lidl. Several outlets frame the deal as a major modernization push for Asda’s digital grocery business.[4][3]
-
Additional coverage notes ongoing market dynamics for Asda, including recent sales performance and strategic moves under new/returning leadership, with the Ocado partnership framed as a key element of a broader turnaround plan.[3][4]
Would you like a concise side-by-side summary of the key impacts for Asda customers, store network, and Ocado’s business, or a quick timeline of milestones from announcement to expected go-live? I can also pull the most current quoted statements from Tim Steiner and Asda leadership if you’d like.[1][4]
Sources
Leeds-based Asda is one of the UK's largest grocers, with total sales in 2025 of more than GBP21 billion, and operations across 1,100 stores nationwide. Asda's online grocery business fulfils more than 700,000 ecommerce orders weekly. Ocado said the focus of the partnership will be to quickly replace and upgrade Asda's existing e-commerce infrastructure with Ocado's platform, with the aim to go live in early 2027. Ocado and Asda plan to deploy Ocado's end-to-end solutions across Asda ecommerce...
global.morningstar.comAsda said like-for-like sales dipped by 0.8% over the three months to March 31, compared with a year earlier.
www.independent.co.ukAsda has partnered with retail technology giant Ocado to overhaul its online grocery service. The UK's third-largest supermarket chain will deploy Ocado's Smart Platform technology across its website, app, in-store picking, and home delivery operations starting in 2027. The latest National and International News - upday News
www.upday.comThe supermarket is betting on new technology as it battles falling market share and intensifying competition
www.easterneye.bizLONDON BRIEFING: Ocado teams with Asda; AstraZeneca drug gets US nod Financial News
www.lse.co.ukUBS research that found that two in five of Asda's largest stores are a five-minute drive from a Sainsbury's has increased the likelihood of the £7.3bn merger facing close scrutiny by the Competition and Markets Authority.
www.thegrocer.co.ukLatest news on Asda Stores Ltd., a British supermarket chain founded in 1949, including updates on store openings and closures, Asda deals and product news.
www.newsnow.co.ukUK's third-biggest supermarket will use online grocer's tech for web, click-and-collect and third-party app orders
www.theguardian.comOcado, M&S and Aldi have all seen strong growth as Asda once again found itself outpaced by its rivals, according to new data from analyst Kantar.
www.grocerygazette.co.ukThe rollout will begin in 2027
www.gbnews.com